Hiroo's vegan patisserie hal okada rebrands
Cafe Company Co., Ltd., which plans and operates approximately 80 cafes (as of November 2024) including "WIRED CAFE" in Japan and overseas with the theme of "creating community," and is engaged in efforts to create new value based on "style & community," "health," and "sustainability," has rebranded "hal okada," a sweets shop that pursues "deliciousness that can only be achieved with plant-based ingredients," changing the name from vegan sweets lab to vegan pâtisserie. In order to strengthen its desire to realize a more borderless dining experience through vegan sweets, the company has also changed the design of its logo, packaging, website, etc.
Haruo Okada "hal okada" Thoughts on rebranding
vegan pastry chef Haruo Okada
20 years ago, Haruo Okada's challenge began when he met a certain child. Okada was deeply moved when he saw that the child had to give up his favorite cakes due to a food allergy. From then on, he took on the challenge of developing allergy-friendly Western-style sweets, which was said to be impossible, and overcame each obstacle one by one. Now, he is truly happy to be able to bring smiles and excitement to many people.
With this rebranding as an opportunity, hal okada aims to further pursue a more borderless dining experience, where people with a variety of dietary habits and dietary restrictions can enjoy delicious sweets with a wide range of options, even in the midst of diverse food cultures.
We will also put more effort than ever into developing new vegan cakes that can be enjoyed according to the season, and deliver them to everyone. Our mission is to create a sustainable food future that is also environmentally friendly.
In addition, as a new goal, we will also collaborate with other companies and organizations and work as food advisors.
Vegan pastry chef Okada has researched and developed an understanding of the characteristics of various foods over the past 20 years, and with this knowledge and experience, he has developed a food science that calculates taste, aroma, and texture to derive "deliciousness." Using these irreplaceable encounters, he hopes to continue creating a borderless world of food and delivering delicious sweets to as many people as possible.
"Hal Okada" Brand Message
Experience delicious food without borders.
Sweets made with the power of plants.
We have been pursuing the deliciousness of vegan sweets for 20 years. Aiming to create sweets that everyone can enjoy at the table, we develop recipes with passion to provide sweets that satisfy not only those who have a demand for plant-based ingredients, but also those who do not. We deliver sweets that are both delicious and safe, with our unique recipes that carefully calculate the taste, aroma, and texture when put in the mouth. Through vegan sweets, we aim to foster the joy of eating cake and memorable moments.
Store overview
■Store name: Hal Okada Vegan Patisserie
■Address: 150-0012-5 Hiroo, Shibuya-ku, Tokyo 4-18
■Time: 11:00-19:00
■ Closed: Wednesdays
■How to order: For both in-store pickup and online purchase, please make your reservation in advance via the website below.
