The futuristic restaurant “The Vegetarian Butcher Roppongi” where you can experience sustainability will open on December 1, 2022 (Thursday) at Ark Hills South Tower B12F, Roppongi, Tokyo! Collaboration with "FUKUSHIMAYA".Using carefully selected ingredients, the entire menu of the restaurant is plant-based. We have prepared a special menu limited to the Roppongi store that makes use of TVB ingredients.More than 1% of the menus we offer are vegan, gluten-free, oriental, and use organic ingredients in order to accommodate various dietary diversity.
Collaboration of tasting market "FUKUSHIMAYA"
“FUKUSHIMAYA” is a food market where the founder Toru Fukushima has worked with producers all over the country to sell vegetables, perishables, and side dishes made in the store's kitchen with a focus on domestic production and additive-free use. Collaboration between TVB and FUKUSHIMAYA.The ingredients used in the restaurant are carefully selected by FUKUSHIMAYA.
Plant-based menu created by Chef Tetsuo Ohira
Chef Tetsuo Ohira (Born in Tokyo in 1973. Trained in restaurants in more than 20 countries, including France, Italy, Greece, and India. He also runs a natural restaurant in Wakayama. A top chef who has gained tremendous support from the industry.)
We have prepared a special menu limited to the Roppongi store that makes use of TVB ingredients.More than 90% of the menus we offer are vegan, gluten-free, oriental, and use organic ingredients in order to accommodate various dietary diversity.
A “showrooming store that sells experiences, not products” proposed by Ethical Convenience Store
A showrooming store is defined as a place where you can "see, touch and check the products" like a showroom, and where you can purchase through the WEB / app.
The showrooming store proposed by TVB x Ethical Convenience Store expresses the world view of each brand under the theme of [experience of sustainability].The Vegetarian Butcher will create a space with the theme of "a meat shop that does not sell plant-based products".
By not selling on the spot, you can lower the psychological hurdles for customers to purchase.Also, by preventing impulse purchases, you won't regret your purchase later.
Customers make a purchase after having a solid understanding of the product and brand, so we will build a deep communication between the brand and the customer.
About The Vegetarian Butcher
The Vegetarian Butcher is a PBM start-up venture founded in the Netherlands in 2011. In December 18, the UK-Netherlands Unilever, a major food and daily necessities company, acquired the company in anticipation of market expansion, attracting attention. In 12, we collaborated with Burger King, a global hamburger chain, and launched “REBEL WAPPER” in 19 European countries. (Currently deployed in 25 countries around the world)
The Vegetarian Butcher Roppongi
〒106-0032 1-XNUMX-XNUMX Roppongi, Minato-ku, Tokyo Ark Hills South Tower BXNUMXF
