Kewpie Corporation will launch three new household products from its "GREEN KEWPIE" brand, which offers "sustainable food" such as plant-based foods, on Thursday, February 3, 2024: a "Plant-based mayonnaise type" and pasta sauces, "Plant-based Bolognese" and "Plant-based Carbonara." "GREEN KEWPIE" is a new brand launched in March 2. For household use, the lineup will include seven products, including two currently available dressings, "Plant-based sesame dressing" and "Plant-based Caesar salad dressing," and two "HOBOTAMA" products (scrambled egg style and heated liquid egg style), as well as the new products.

Delicious plant-based food

As a leading mayonnaise manufacturer, Kewpie has launched a plant-based mayonnaise-type seasoning called "Plant-based Mayonnaise" to meet the new food options of all customers who use mayonnaise. Without using eggs, an essential ingredient of mayonnaise, Kewpie has focused on the richness and umami of mayonnaise, using the technology it has cultivated over many years of research into mayonnaise.

Kewpie has also focused on deliciousness and satisfaction, and has released two pasta sauces, "Plant-based Bolognese" and "Plant-based Carbonara," which use plant-based ingredients instead of animal-based ingredients such as meat, milk, and eggs, and can be simply mixed with boiled pasta. Meat sauce (Bolognese) and carbonara are highly popular flavors among pasta sauces. For carbonara, the technology used in the previously released "HOBOTAMA" has been applied to achieve an egg-like deliciousness.

Plant-based mayonnaise

A mayonnaise-type seasoning made from plants. Kewpie's unique technology allows you to enjoy the richness and umami of mayonnaise. You can use it in a variety of dishes, including salads, just like mayonnaise. Cholesterol 0mg.

■ Contents: 205g
■ Suggested retail price: 324 yen (tax included)

■Ingredients: Edible vegetable oil (domestically produced), brewed vinegar, salt, sugar, powdered vegetable protein, spices, yeast extract powder/thickeners (modified starch, xanthan gum), seasonings (organic acids, etc.), spice extracts, (contains soybeans and apples)

*This product is not suitable for people with food allergies.

Bolognese made from plants

This soy meat bolognese is made by simmering slowly fried onions and carrots, tomato paste, and the sweetness of several other vegetables. We use spices to create a rich flavor.

■Contents: 160g (80g x 2 bags)
■ Suggested retail price: 357 yen (tax included)
■Ingredients: Tomato paste (made in Australia), onion, granular soy protein, carrot, sugar, sauteed onion, vegetable oil, wheat flour, Chinese cabbage extract, salt, vegetable extract, wine, vegetable protein hydrolysate, yeast extract, aromatic vegetable paste, sauteed garlic paste, spices, roasted garlic, oil and fat processed products, yeast extract powder, roasted onion powder, mushroom extract powder/seasoning (amino acids), caramel coloring, (contains wheat and soy)

*This product is not suitable for people with food allergies.

Plant-based carbonara

Developed using Kewpie's unique technology, this carbonara is made from plants and features a smooth texture and rich flavor. Using HOBOTAMA's technology, we were able to achieve a rich flavor. Smoked black pepper is added to the rich almond-based sauce to enhance the cooked texture. Just mix with boiled pasta!

■Contents: 140g (70g x 2 bags)
■ Suggested retail price: 357 yen (tax included)
■Ingredients: Vegetable oils and fats (domestically produced), reduced starch syrup, dextrin, processed oils and fats (vegetable oils and fats, edible refined processed oils and fats), processed wheat flour products, defatted almond powder, salt, yeast extract powder, sauteed garlic paste, yeast extract, vegetable protein hydrolysate, concentrated lemon juice, spices, processed vegetable protein hydrolysate products/thickeners (modified starch, xanthan gum), seasonings (amino acids), emulsifiers, carotenoid pigments, (contains wheat, almonds, soybeans)

What is "GREEN KEWPIE"?

"GREEN KEWPIE" is a brand that develops "sustainable food" such as plant-based food. It was launched with the desire to realize a diet that is sustainable for both the earth and people and can be continued every day. We will challenge ourselves to propose new food that adapts to the diversity of values ​​and changes in the social environment for people around the world who are thinking about the present and future of the environment and health.

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