Kewpie Corporation has launched a new brand called "GREEN KEWPIE" that will develop "sustainable food" such as plant-based food, and as its first step, will launch two plant-based dressings for the domestic market: "Plant-based Sesame Dressing" and "Plant-based Caesar Salad Dressing." The new brand will develop products centered on plant-based food, which is gaining global interest, and provide new food options both at home and abroad.

Towards a sustainable diet for both the earth and people

"GREEN KEWPIE" is a new brand that offers products made primarily from plant-based ingredients from Japan and overseas (for commercial and professional use) and products that are considerate of health and the global environment. As more people, especially in Europe and the United States, choose plant-based foods due to growing health consciousness and consideration for the global environment, the brand was launched with the desire to realize a diet that is sustainable for both the earth and people and can be continued every day. In Japan, various plant-based foods have appeared, not only meat and fish, but also yogurt and cheese, and the market is expected to expand further in the future.

According to a survey conducted by Kewpie, dressings, a seasoning used in salads that goes well with vegetables, are particularly popular among food products, and are seen as a major driver of expectations and intention to use plant-based foods. Therefore, as the first step in the GREEN KEWPIE series, two new plant-based dressings will be released for the domestic market.

We are committed to providing "delicious food that you can continue to eat"

The two new products are plant-based dressings made with plant-based ingredients instead of animal-based ingredients such as eggs and milk. Although they are plant-based, they are characterized by their flavor and mellow richness of the ingredients. At the same time, they also achieve calorie reduction, which is highly expected of plant-based foods. * "Plant-based Caesar Salad Dressing" uses soy milk and miso instead of cheese, the main ingredient of typical Caesar salad dressings, to recreate the richness and umami of cheese. In addition, both products are made with emulsification technology cultivated over many years of mayonnaise research, resulting in a smooth emulsion-like texture without using eggs. We have created products that are easy to incorporate into your daily diet and that you can experience the "deliciousness" and "convenience" that you can continue to use.

*2015% fewer calories than "Sesame Dressing" and "French Dressing" according to the 25 Standard Tables of Food Composition in Japan

GREEN KEWPIE Plant-based Sesame Dressing

■ Contents: 180ml
■ Suggested retail price: 319 yen (tax included)
■Ingredients: Soy sauce (made in Japan), edible vegetable oil, sugar, brewed vinegar, sesame, shiitake mushroom extract, salt/spice extract, thickener (modified starch, thickening polysaccharides), seasoning (amino acids, etc.), sweetener (stevia), (contains wheat, sesame, soybeans, apples)

◎A plant-based dressing that allows you to enjoy the rich flavor of freshly ground sesame.
◎By using innovative ingredients and manufacturing methods, we have created an emulsified dressing with a mellow, rich flavor, using plant-based ingredients instead of egg yolks.
◎25% fewer calories (compared to "Sesame Dressing" in the 2015 edition of the Standard Tables of Food Composition in Japan)

Menu example: Broccoli and mixed bean salad (with sesame dressing)

GREEN KEWPIE Plant-based Caesar Salad Dressing

■ Contents: 180ml
■ Suggested retail price: 319 yen (tax included)
■Ingredients: Edible vegetable oil (domestically produced), soy milk, brewed vinegar, sugar, salt, soy milk products, garlic, concentrated lemon juice, miso, spices, yeast extract powder/thickeners (modified starch, xanthan gum), seasonings (amino acids, etc.), (contains soybeans and apples)

◎A plant-based dressing that allows you to enjoy the mellow taste of soy milk.
◎Instead of cheese, the main ingredient in typical Caesar salad dressings, we use soy milk and miso to recreate the richness and flavor of cheese.
◎By using innovative ingredients and manufacturing methods, we have created a smooth, emulsified dressing using plant-based ingredients instead of egg yolks.
◎25% fewer calories (compared to "French Dressing" in the 2015 edition of the Standard Tables of Food Composition in Japan)

Menu example: Caesar salad with cherry tomatoes and granola (Caesar salad dressing used)

https://www.kewpie.co.jp/greenkewpie/

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