Nestlé Japan Co., Ltd. Nestlé Health Science Company has launched the American-born organic protein "Orgain."

The market for plant-based protein products is rapidly expanding in Japan and is attracting attention. Through Orgain, which is already number one in sales in the plant-based protein category in the U.S., Nestlé Health Science aims to contribute to further expansion of the protein market and support people's health. .

*Based on Circana US Mulo Channels, US dollar Sales, sales for 2023 weeks ending July 7, 30

Even though the importance of protein is recognized, the amount of protein intake is still insufficient.

Due to the influence of many events such as the ``demand for staying at home'' due to the coronavirus pandemic, the recent health boom, and the muscle training boom, ``protein intake is now common sense for men and women of all ages, even if you are not an athlete or bodybuilder.'' It has become widely recognized. However, on the other hand, it is still not fully understood how much protein should be consumed per day.

Comparison of average daily protein intake (bar graph) and target amount

Source: The average intake of protein is from the Ministry of Health, Labor and Welfare's ``2020 National Health and Nutrition Survey'', and the target amount is from the Ministry of Health, Labor and Welfare's ``Dietary Standards for Japanese People (XNUMX Edition)'', ``Table XNUMX: Protein by Physical Activity Level'' 'Target amount' for physical activity level II

“Being organic” is an important item that will increasingly be required in the future

Although the necessity of protein is becoming widely recognized, there is another important requirement for future protein products. The quality must be reliable. One of the important points is that it is an organic product that has obtained organic JAS certification. Globally, sales of organic foods are steadily increasing, and although Japan still lags behind the organically developed countries, it is clear that Japan is riding on this trend.

Organic protein products, which are made using organic manufacturing methods and do not rely on pesticides or chemical fertilizers, are expected to become increasingly sought after in Japan.

Trends in global organic food sales (XNUMX)
Organic food sales by country (2018) (Part XNUMX)
Source: Ministry of Agriculture, Forestry and Fisheries “Organic Food Market World Status”

Main features of “Orgain”

◎Contains 1g of plant-based protein per serving. Easily replenish the protein you lack in your daily diet.

◎"Organic plant-based protein" that combines chia seeds with protein derived from organic peas and brown rice.

◎This product is certified by Japan's organic JAS, and is manufactured using carefully selected organic agricultural products, with the basic principle of not relying on pesticides or chemical fertilizers.

In recent years, the necessity and importance of proteins has become increasingly recognized. Daily intake of carefully selected proteins is an important issue for men and women of all ages who live busy modern lives. In the past, protein products were associated with the consumption of people with special needs, such as athletes and bodybuilders, but as awareness of protein has evolved, they are now becoming a daily necessity.

Meanwhile, new demand for protein products is emerging. That is plant-based protein or organic protein. In 2009, in response to the voices of people who said, ``I want to eat carefully selected foods because I eat them many times every day,'' and ``I want to have a protein content that is comparable to animal protein even if it is plant-based.'' Orgain is an organic protein brand founded in the United States. Organic plant-based protein, which many people have been looking for, will now be available easily and easily.

What is "Orgain" organic protein?

"Orgain" is an organic protein brand launched in the United States in 2009 by physician Andrew Abraham, M.D., with the belief that he wanted to spread the importance of nutrition to as many people as possible. is.

"Orgain" was born in the United States, a developed country for organic products, plant-based products, and protein products. In the plant-based protein category, we are No. 1 in sales in America*.

*Based on Circana US Mulo Channels, US dollar Sales, sales for 2023 weeks ending July 7, 30

Founder Dr. Andrew (Andrew Abraham, M.D.)

Meets all high standards for nutrition, quality and taste

All products manufactured at Orgain are held to the same high standards of nutrition, quality and taste that are important to Andrew. It is an organic plant-based protein that provides 1g of protein per serving, less than 21g of carbohydrates, and 1g and 5g of rich dietary fiber. Dairy products and soybeans are not used (*7), and this product is gluten-free (*1) and vegan (*2).

It dissolves easily in water, almond milk, soy milk, etc., making it easy to drink.It has a gentle, natural flavor unique to plant-based products, and is recommended for making smoothies and sweets.

We will start selling two types: chocolate fudge flavor (*4) and non-sweet plain flavor. This is an excellent protein product that can easily provide nutrition in a short amount of time without much effort.

*1 This product uses the same equipment as products containing wheat, milk, salmon, and soybeans.
*2 "Gluten-free" is based on US FDA standards.
*3 This product has not been certified as a "processed food suitable for vegans."
*4 Contains chocolate flavoring

Obtained Japanese organic JAS certification

``Orgain'' is made with carefully selected organic agricultural products that do not rely on pesticides or chemical fertilizers. We have also obtained Japan's organic JAS certification.

Nestlé Health Science now on sale at the official online store

"Orgain" organic plant-based protein comes in two flavors: chocolate fudge flavor (462g) and unsweetened plain flavor (454g). Both can be purchased from the Nestlé Health Science official online store.

▽Official online store

■About Nestlé Health Science
Nestlé Health Science is an advanced health science company founded in 2011 by Nestlé, a leading company in the food and beverage industry. With more than 140 employees in more than 12,000 countries around the world, we offer a wide range of brands, including consumer health products, nutritional supplements for healthcare facilities, and scientifically-informed vitamins and supplements. With our strengths in "high added value" and "global research and development capabilities," we offer comprehensive health support based on the "power of nutrition."

> original text: ORGANIC PRESS

This article is a re-edited version of the "ORGANIC PRESS" article published on March 2023, 12.

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