Three types of "Para Jimenez" have been renewed

Sapporo Beer Ltd., a group company of Sapporo Holdings Ltd., has relaunched three types of biodynamic, vegan-friendly organic Spanish wine, "Para Jimenez."

The packaging has been completely renewed with a stylish, luxurious label that stands out on the dining table. The design is gorgeous and highly visible, featuring a grape motif with a colorful pattern that expresses the diverse characteristics of organic grapes, and an icon of a sheep that symbolizes the winery.

In addition, aiming to create the most delicious organic wine, we collaborated with the winery to renew the flavor of our "Para Ximenez Cabernet Sauvignon [Organic]." By blending Spanish varieties such as Tempranillo, the fruitiness has been enhanced and well-balanced with the acidity, resulting in a flavor that is more suitable for meals.

■Biodynamic
It is a type of organic farming that does not use synthetic pesticides or fertilizers. It is a farming method that follows strict rules and is characterized by its harmony with the movement of celestial bodies, symbiosis with animals, and the use of unique chemical preparations.

Vegan
Veganism generally refers to a lifestyle that avoids animal-derived materials such as meat, fish, eggs, and dairy products. This product is a wine that does not use any animal-derived substances, but uses non-animal-derived substances when clarifying the wine.

Para Ximenez Cabernet Sauvignon [Organic]

■Capacity: 750ml
■Product: Fruit liquor
■ Alcohol content: 13%
■ Price: 1,000 yen (excluding tax)
■Release date and region: Nationwide from around May 2021

■ Features
red/full body
◎By adding Spanish varieties such as Tempranillo, the flavor has evolved to suit meals even better.
◎Made from 100% organically grown grapes.
◎An organic wine with a distinctive berry aroma and spicy aroma. It has a fine astringency and rich fruit flavor that can only be achieved with fully ripe fruit.

*Package and contents renewed

Para Jimenez Chardonnay [Organic]

■Origin: Spain
■Grape variety: Organically grown Chardonnay
■Capacity: 750ml
■Product: Fruit liquor
■ Alcohol content: 12%
■ Suggested retail price: 1,000 yen (excluding tax)
■Release date and region: Nationwide from around May 2021

■ Features
This white wine has a golden color and an appealing sweet aroma of ripe fruit and a spicy scent.
The acidity is well balanced and you can enjoy a gorgeous taste.

*Package renewal

Para Ximenez Cabernet Sauvignon Barrel Aged [Organic]

■Origin: Spain
■Grape variety: Organically grown Cabernet Sauvignon
■Capacity: 750ml
■Product: Fruit liquor
■ Alcohol content: 13.5%
■ Suggested retail price: 1,300 yen (excluding tax)
■Release date and region: Nationwide from around May 2021

■ Features
Deep purple red cherry color, black berry aromas with mild oak and spiciness.
This barrel-aged red wine has a calm flavor from barrel and bottle aging, and has the concentrated goodness of ripe fruit and a smooth astringency.

*Package renewal

"Para Jimenez" brand page
https://www.sapporobeer.jp/wine/parra_jimenez/

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