Oisix original "Green Meat" will be on sale from November 2021, 11 (Thursday)!It was jointly developed with Oisix's original ingredients with Green Culture, a plant meat development startup.

Delicious and healthy vegetable meat "Green Meat".Reproduce the taste and texture of meat with food technology.In addition to the deliciousness of animal meat, this new meat can embody "health" and "reduction of environmental burden", expanding the range of plant-based dishes.

table of contents

Original green meat jointly developed according to Oisix's product handling standards

The market for alternative proteins such as vegetable meat is expanding significantly in the United States, driven by Beyond Meat and Impossible Foods.The global plant meat market is estimated to exceed $ 15 billion within 1,000 years, and the plant meat market in the United States is 11 trillion yen, up 1.5% from last year. (* Ministry of Agriculture, Forestry and Fisheries Survey Report 45) Even in Japan, it is expected that the market size of vegetable meat will be a certain size due to the health consciousness and the growing awareness of the environment in the corona disaster.

Green Meat, which was jointly developed with GC, changed the raw materials to the original ones according to Oisix's product handling standards.In the future, we plan to develop processed foods and meal kits using green meat while considering recipes for vegetable meat that are easy to incorporate at the table and suggestions on how to eat, utilizing the knowledge that Oisix has cultivated in the food delivery business. doing.

Cooking example: Gapao stir-fried style

Future meat "green meat" made from plants

"Green meat" is a vegetable meat made from soy protein and using no animal ingredients.Since it can be used in the same way as minced animal meat, it is possible to reproduce various recipes.It is a new meat that can reproduce the deliciousness of animal meat and the healthy side of plants at the same time by food technology. Contains 100 grams of protein per 14.4 grams.Although it is derived from plants, it has a meat-like texture and is attracting attention as a new meat option.

Cooking example: Meat sauce pasta style

Product Summary

■ Product name: Future meat "Green Meat" made from plants
■ Main ingredients: Edible vegetable oil (domestic production) (rapeseed oil (not genetically modified)), granular concentrated soy protein, pea protein, etc.
■ Contents: 180g
■ Release date: Thursday, November 2021, 11 11: 10 ~
■ Price: 540 yen (tax included)

■ How to eat
◎ Slightly add oil to a frying pan heated on medium heat, stir the thawed green meat well, and fry for about 7 minutes to make fried rice, pasta sauce, gapao rice, etc.
◎ Roll into a circle and bake on medium heat for 2 minutes on each side. Hamburger steak, roll into balls and fry in oil heated to 170 degrees for 1 minute and 30 seconds to make meatballs.It can be used for a wide range of menus.

* Be sure to thaw before heating.
* When heating, cook so that the heat goes through to the center.
* Do not cook in the microwave.

▽ Oisix regular member limited sale

About the global alternative protein market

In recent years, while the supply of livestock meat is increasing due to economic growth in developing countries, it is expected that the demand for livestock will decline due to various restrictions due to heightened awareness of the environment.As a result, more and more startups are embarking on the production of cultured meat in parallel with the plant base, and it is expected that the market size will reach a certain level as cost control and deregulation progress.

[Food delivery service Oisix]
Established in 2000. EC foods that handle fresh foods such as organic vegetables, specially cultivated vegetables, processed foods that do not use synthetic preservatives or synthetic coloring agents, with the concept of "only the ingredients that the creator can feed their children to the table" It is a home delivery service.Currently, the number of members is 333,850 (as of the end of June 2021), and it is used by people all over Japan. In July 6, we sold a meal kit "Kit Oisix" that completes two dishes, a main dish and a side dish, in 2013 minutes, which includes the required amount of ingredients and recipes, and the total number of meals shipped in the series is 7 million. It has exceeded (as of August 2).


Related article